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[ The leatherware city of China-Huadu Shiling ]  

End of November 2011, Shiling, the 11th held Shiling leather section in turn, the specific time to

go through with the arrangements discussed and decided, Shiling town committee leaves

Members told reporters. Following last year's "CCTV into Shiling leather festival", this year the

festival will bring the industry what a surprise, let's wait and see.

"Shiling leather" in the steadily boost the brand under the reputation of just how loud? Reporters

in the previous interview, the interviewer repeatedly asked to be used for wallet

, Key cases, belts and other leather goods-producing areas, many people, including government

officials, also told reporters frankly, their leather products is produced in Shiling, "

Shiling create "popularity is evident.

The industry has to admit that, in the leather industry in Shiling people are happy. Status of

their practitioners, as well as objective factors in the macro environment, the government of

Force to create a "soft environment" and many other favorable factors have contributed to the next,

like mountain lions return to the fish swim into the river.

Even a sharp decline in exports in the national context, Shiling leather is still standing.

"Impact, or some, but not very much." Leaf Committee Report

V. Reporters, "luggage, belts are daily necessities, the market will always be demand, but profit

margins did decline."

And we can not help but sigh, not a skin tanning has not produced a small town, why climb the

leather and leather industry leading position?


Government

Shiling leather should feel lucky to come across a single-minded focus on the government to upgrade

the industry; government should feel pleased, leather industry to bring Shiling

Of not just industry. It can be said, no Shiling government, there is no Shiling leather; not

leather, there will be no professional model town "Shiling."

Shiling to upgrade the industry to do a lot of things, including to encourage and guide enterprises

to participate in the development of national standards and leather goods industry standards,

application development at all levels of the skin

Leather leather testing center, implementing the strategic and other nine measures, to enhance the

leather and leather industry; completed Shiling leather collective trademark registration, Huadu,

Guangzhou

District Tempo Leather Factory's "Tempo" trademark was well-known trademarks, Guangzhou, Guangzhou

Fei Gao luggage Co., Ltd. in seven "travel bags" industry

Development of national standards; active "one village, one brand" to create work.

Shiling town party committee and government, to support completion of the Shiling (international)

leather town, leather and leather industry, research centers and other facilities, the organization

set up China (Shiling

) Leather Festival showcase, and that "one village, a brand" from "Shiling" to "Shiling create" a

series of policy models.

Formation in the industry, development, maturity stage, facing a critical period of transformation

and upgrading the role of government is even more prominent. Especially in the current world-wide

gold

Financial crisis situation, global economic recession on China's manufacturing industry have an

enormous impact, Shiling town government has adopted various measures to actively promote the move

Business attract investment, to achieve industrial upgrading in place to ensure the leather and

leather products industry is still in crisis gathered in Shiling, and greater progress.


Talent

Although the talent shortage is still troubled by the development of the main problems Shiling

leather one, but it can not be denied on the training of local efforts.

On the one hand, Shiling town government to develop a variety of incentives to actively create

conditions to attract a large number of high-quality leather, leather goods, designed, administered

and other professionals

Came to business, as Shiling leather leather industry provides a high level of personnel

protection. On the other hand, actively carry out professional education and skills training. Lion

Ling and Beijing Leather School, Guangzhou Institute of Business Technology, Italy ARS ARPEL Group

and other agencies to cooperate in the establishment of specialist training schools Shiling,

Establishment of the China Leather Industry Skills Training (Shiling) base teaching point, active

design and development and skills training, technical and other personnel, greatly increased the

labor

The overall quality of the town to promote economic and social development Shiling played an

invaluable role.

Here, I must also mention leather leather industry the establishment of post-doctoral research

station. By post-doctoral workstations, Shiling not only attract more talented people to lions

Leng R & D and technological innovation, more industry, mining and train a variety of high-end

talent. Leather and leather industry of China established the first post-doctoral work

For the station, leather and leather industry in Shiling important role to play leap.

Professional market

Shiling has six industrial parks, eight professional market of raw materials, into products in the

market, five, 47 industry, public service platform of 23 square kilometers, including

Leather leather industry cluster, to achieve the industrial scale, the number of businesses, local

government support, industry influence, industry functions to expand the "five

. "Which, to wholesale markets and trading-oriented professional with significant concentration

effect and scale advantages, the market has formed a community, resulting in a huge

Commodity flow, information flow and money flow, a wide range of related industries, the radiation

around the world.

Among them, Shiling (international) leather Guangzhou City is recognized as one of the four major

professional market, Guangdong Province, focusing on cultivating leading enterprises of the

country's largest circulation

Leather and leather products wholesale market. In 2000 by Li Industrial Co., Ltd. Guangzhou your

investment in the construction, the total size of 800 acres of land, has completed five projects,

Construction area of ​​800,000 square meters, has more than 35 shops, of which, first, second, four,

five main business of leather, metal and other raw materials, the third

Period mainly engaged in leather and sewing equipment, city facilities, banks, passenger stations,

warehousing and distribution Square, network information platform, convention centers, restaurants,

And other facilities to attract nearly 2,200 wholesalers presence management, daily trading volume

over the city 30 million yuan.

The total construction area of ​​300,000 square meters, opened in May of this year's Shiling (global)

market with the leading hardware leather soft ﹑ perfect hardware facilities, mining

With offices, shops and down with, tailored for the industry, a set of business transactions,

display, trade negotiations, business office, information exchange and other functions

One-stop all support the professional market. Appointed secretary of the whole town Taiyuan Shiling

introduced Shiling (global) leather hardware market will further expand the leading Shiling

Leather and leather products industry, the professional market space for the professional market to

build a new terminal, extending the brand incubation platform to strengthen the market for leather

and leather products industry transformation l

Level leading role in the formation of a pricing advantage and influence in the region, "Shiling

price" provide strong support.

Advantages of brand focus

Shiling Town through the establishment of leather and leather city, festival organized by measures

such as leather and leather products, comprehensive, multi-angle publicize and promote Shiling,

polish, "China's leather capital"

The regional brand. Sharing of resources for the realization of intangible assets, Shiling Town

also applied for registration of the "Shiling leather" collective regional brand, set up a "China

Leather Capital - Shiling shops ", a unified image and identity, and strengthen the regional

brand's core position and the leading role, attract more dominant brand presence.

Shiling now O'Connell leather company, leather bags Paul Rand Corporation, Fei Gao luggage Co.,

Tempo leather goods company, Xinbao Leather Co., Ltd., is ho

Leather Co., Ltd. Guangzhou Red Valley leather, leather goods companies, the Mona Lisa more than

2,000 enterprises have settled down, and bring together the Montagut, Wei Wang, Paulin

Germany, O'Connell, Mona Lisa, Tempo and other famous brands, and a national brand of leather and

leather industry, the most concentrated areas.

Chamber of Commerce

Huadu District Chamber of Commerce, held every year related to business networking, forums and

other large-scale commercial activities, for the majority of the member companies to seek more

business opportunities,

Member companies jointly promote the harmonious and healthy development, market development. Focus

on improving the Chamber's influence, cohesion and solidarity, enhance the member units of the

product

Competitiveness, lead member companies to further increase their own innovation efforts and the

implementation of brand strategy, together bigger and stronger industry cluster.

Can be said to have become Shiling "Shiling," without their efforts and government, trade

associations, professional marketing, personnel and other parties to support. The face of

industrial restructuring

Upgrade, the world's poor economic status of the environment, but also to be pioneers Shiling,

Yangzhangbuduan go further in the international market.

Digital

Shiling leather gathered more than 6,000 manufacturers and more than 15,000 original auxiliary

materials and sewing equipment, leather goods firm, employing more than 25 million people, an

annual output of leather over

500 million, annual output value of 10.95 billion yuan, an average annual growth rate of more than

20%. Its products are sold in France, the United States, Italy, Southeast Asia, South Africa, 136

countries and

Region, the product market share of 60% of Guangdong, more than 30% of the national market, leather

goods, leather trading volume ranking first in the country.

 
Entry time: 2011/11/27   
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